Why isn't it just called 'you're an a-hole'?

Per Wikipedia, and in short, reverse racism is defined as "a theorized condition in which discrimination against a dominant racial group in a society has taken place."

courtesy of shine.yahoo.com

Lately, I'm hearing the term 'reverse racism' a lot. Between the ol' Nick Cannon wearing white face story, and most recently - the private school student body President imitating her white male classmates in an Instagram photo. Responses to these stories have been peppered with things like, "reverse racism isn't cool" or "this is reverse racism - just reverse the races in the story, and it would be straight-up racist." 

I don't understand "reverse racism." All racism is ugly, isn't it? I mean, who cares what direction hate and discrimination goes? And, how did/do we get this way?

When a 5-year-old on a playground picks on another 5-year-old child, no matter the skin colors involved - they get reprimanded for being mean and misbehaving. They most likely don't get called 'racist.'

So, why do we need such a descriptive word for when someone is a total a-hole? Come on. Often, it feels like the term "racist" has lost its harshness, maybe because it's an overused term - like "bullying." We've lost touch with when racism really exists - and instead, created an even more defining term, adding the word "reverse", which ironically, also means "to move backwards."

Bear with me here, while I try to get what's in my head to come out through my fingertips - but calling someone a racist only feels like it's covering one aspect of who they are as a person - like it's just the mood they're in, or it's a disability, and they deserve to be pitied for being so close-minded - and doesn't even really reach their core as a human being. It's a slap on the hand. But, take away the fancy term and call them a jackass, a total moron or even just a horrible human being - and that's pretty much undoable. That is what sticks, I think.

Paula Deen? Racist, yes. The Duck Dynasty guy? Yep, total racist. But I wouldn't call them that to their faces. It's too nice. I'd call them an f-ing b-word and an out-of-touch imbecile, though.

Yes, I know two wrongs don't make a right, and calling people names isn't nice. So, I'll use a different term for "name calling" too. How's "labeling" - is that nicer?

I'll just 'label' these hate-filled people...as assholes.